Does the pandemic end Black Friday? Fast fashion vs sustainable fashion!

The so-called fast fashion, for years – in many cases – has been successfully convincing consumers that we need more, more and more. Four collections throughout the year – this is fashion prehistory. Today, global brands fill store shelves with up to a dozen collections a year. Chain stores flood the market with clothes the quality of which leaves a lot to be desired, but the prices allow not to mourn the lack of quality of clothes. It is standard for many to think, “T-shirt survived only two or three washes? It cost 20 zlotys – to the garbage, I will buy a new one.And after the trouble? Not completely.

Fast fashion means tons of chemicals used in the production of clothes, tons of clothes that end up in landfills, and almost slave labor of seamstresses, not only in Asia, who add their own health to the price of such a T-shirt.

Black Friday is the perfect time to remember the principles of sustainable fashion and the importance of protecting our planet and our skin. When you put on clothes made of ecological products that you will find in your wardrobe  With Exprimere_te, you can be sure that you join the protection of the environment, but you also take care of your body and skin – because you do not expose it to chemical substances that degrade nature and health.

Black Friday, so well known all over the world, contrary to appearances, in Poland it does not have a huge impact on product prices. Deloitte’s “Christmas Price Barometer” showed that the reductions in Black Friday in 2019 were rather symbolic. “Between Friday 22 November and Friday 29 November 2019, i.e. Black Friday, the difference in reduced prices of the analyzed product categories was on average 4%. Last year it was 3.5%, and two years ago 1.3%. At the same time, the average increase in prices was 3%, so we can say that in fact on Black Friday the value of the examined basket of products decreased by only 1% “- says Agnieszka Szapiel from Deloitte. Recent months show that the time of the pandemic, closed shopping malls and shopping As a result, they are ill-considered purchases, and in many wardrobes new items of clothing appear, which in many cases will not be used even once. We hope that next year’s summary of the upcoming Black Friday will indicate a change of mindset among consumers who will shift their thinking from quantitative to qualitative.

Fast fashion and the pandemic. The virus has forced a change of pace. But will Black Friday go away? Or maybe we are going to Fast Fashion Christmas? This year, the concept of sustainable fashion seems to be one of the most important directions of the coming decade. Overproduction and consumptionism is one of the leading factors that directly and negatively affect the environment and nature on our planet. Maybe the time has finally come to make a Christmas gift not only to yourself and your loved ones, but also to the planet and the environment? Let’s turn our thinking on and take it seriously. Rational purchasing, concern for ecological products and a sustainable production process can contribute to stopping the destruction of the climate and the environment in which we live.The wholesale and global fashion industry is one of the most destructive industries for the planet. As much as 100 billion items of clothing are produced annually – hundreds of tons of these products end up in the landfill each year. The production of clothes, especially cheaper ones, involves the use of a huge amount of chemicals, artificial dyes, high greenhouse gas emissions and the destruction of the Earth’s natural resources. When creating unique Exprimere_te clothes, we pay special attention to ensuring that the product lasts as long as possible, is made of ecological raw materials, and can also be combined with other garments – so that it can be used in many situations: work, meeting friends, and maybe on an unexpected date. We are helped in this by the details, which are hand-embroidered motifs applied in the Japanese technique of sashiko and boro embroidery. In combination with a hand-painted artistic motif on each piece of clothing, they are our showcase, what identifies, characterizes and distinguishes.

Closed shopping malls . No real access to the product. Sadness? Not at all! With Exprimere_te you will not feel the lack of access to high-quality and unique clothes that will allow you to emphasize your character and color your style. When creating clothes, we follow the principle of fashion recycling. We make sure that each product you find in our store is unique and has its own history. Thanks to recycling, we reduce the consumption of natural resources, energy consumption, and we reduce waste in landfills. We also try  personalize as much as possible each piece of clothing that comes out of our studio. We trust that the corona virus pandemic will make the public aware of the importance of caring for the environment and nature. How important it is to develop good and healthy consumer habits that people will pass on to their friends, colleagues and loved ones.  With us you are not “one of the hundreds”, with us you are “the only one”.

 – Exprimere_te Team