Green tags or … ecological fashion in your wardrobe

The growing problem of global warming and the percentage of pollution of the entire globe is a challenge for the entire society – no matter where you live. It is also a challenge facing the fashion industry. The eco trend has already entered the world of fashion for good and there is no doubt that it will only grow in strength.

Sustainable fashion is a concept that is interpreted in various ways. Some companies focus on taking care of the production stage. Their aim is to ensure appropriate working conditions for the employed persons. They act in accordance with CSR, i.e. Corporate Social Responsibilities. This means that they conduct activities based on taking into account social interests and in the interest of the environment. However, the fashion market also knows companies that, when producing their clothes, focus on another manifestation of ecological fashion, i.e. care for the origin and type of materials used to create the product itself. If a company wants to be eco, it should opt for materials created in environmentally friendly circumstances.
Eco fashion is gaining more and more followers. Customers are starting to pay attention to the fabrics from which the clothes are made. They choose the natural ones and reject synthetic materials and artificial dyes. … Customers pay attention to whether the clothes are made of organic, environmentally friendly materials, in accordance with the principles of Fair Trade (this is a certificate that proves that the brand meets the minimum social, economic and ecological requirements). Clothing brands must follow the growing environmental awareness of their customers. However, it is important to remember that responsibility for the environment lies on both sides: industry and people.

Eco fabric What are ecological clothes characterized by? They are made of organic, environmentally friendly materials, in accordance with the principles of Fair Trade. It is worth buying clothes made of fabrics made of: organic cotton (no chemical pesticides are used in its production), linen, hemp, organic wool, bamboo or tencel. It is also worth paying attention to information about the material – in the context of: where it is grown (for example in the case of cotton), whether its cultivation uses substances that destroy the environment, such as pesticides, and whether the material itself is of natural origin or whether it was created as a result of harmful substances. for the process environment. Some clothes have labels with the word Oeko-Tex Standard. It is a certificate that confirms the safety of the fabric for humans and the environment
Upcycling is nothing more than using what already exists to produce new things. Instead of throwing away your clothes, you can simply remake them. Upcycling gives us a range of possibilities. A dress transformed into a blouse, a skirt into a top, and a sweatshirt into a suit – the only limitation is our imagination. Actress Emma Watson, known primarily from “Harry Potter”, is at the top of the list of celebrities promoting ecological fashion. For over a decade now, u (sic!), Because in 2010, it launched a platform under the name Feel Good Style and was entirely devoted to sustainable fashion and natural, female beauty. And in cooperation with the People Tree brand, she contributed to the creation of a collection based on organic clothing. A year later, Emma Watson started cooperation with designer Alberta Ferretti – the result of their work was the production of an ecological clothing line called Pure Threads. Another person – well known in the fashion world – is Stella McCartney, a designer who creates ecological clothes.

Choosing an environmentally friendly raw material is the first step in implementing a sustainable approach to fashion. In creating a collection, you can use the aforementioned organic cotton, i.e. cotton that does not use chemicals and pesticides, and uses much less water when grown. At the production stage, it is also crucial to use as much material as possible previously obtained. Contrary to appearances, every centimeter matters. For this reason, manufacturers also use those things that were not used in the original production: cuttings, fragments of wool, from which a new yarn is made. By reusing raw materials, the consumption of natural resources and emissions can be further reduced. Both great designers (for example Stella McCartney) and tiny manufactories begin to create their designs and products with respect for the environment. They decide to use ecological fabrics or restore a second life to already used materials. Therefore, ecological fashion becomes a fact and is not only a whim or a niche act of pro-ecological attitude. Ecological fashion is an opportunity for the fashion industry.

Exprimere__te Team